Privacy Policy

Definitions

For the purposes of this Privacy Policy:

• Account means Your access to our Service or parts of our Service.
• Application means the software program, Application and/or web application provided by the Company which is accessible from the internet or downloaded by You on any electronic device, named www.PairLuv.com and Pair.
• Business, for the purpose of the CCPA (California Consumer Privacy Act), refers to the Company as the legal entity that collects Consumers' personal information and determines the purposes and means of the processing of Consumers' personal information.
• Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to PairLuv, LLC, 11611 Montana Ave., Suite 202, Los Angeles, CA 90049.
• Consumer, for the purpose of the CCPA, means a natural person who is a California resident.
• Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
• Data Controller, for the purposes of the GDPR (General Data Protection Regulation), refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.
• Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
• Personal Data is any information that relates to an identified or identifiable individual.
• Service refers to the Application or the Website or both.
• Service Provider means any natural or legal person who processes the data on behalf of the Company.
• Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself.
• Website refers to www.PairLuv.com, accessible from your browser or mobile device.
• You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

• Contact data, such as your first and last name, email address, billing and mailing addresses, phone number
• Demographic data, such as your city, state, country of residence, postal code, and age
• Profile data, such as the username and password that you may set to establish an online account on the Service
• Communications data, based on our exchanges with you
• Transactional data, such as information relating to your orders on the Service
• Marketing data, such as your preferences for receiving our marketing communications
• User content data, such as the audio and video you provide (which may be considered "biometric data") and interactions with AI-generated videos
• Payment data needed to complete transactions

Usage Data

Usage Data is collected automatically when using the Service. Usage Data may include information such as Your Device's Internet Protocol address, browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data. Your activity and interaction with our application will be monitored and used by our software to improve the service and machine learning services.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service.

The technologies We use may include:

• Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies, however, if You do not accept Cookies, You may not be able to use some parts of our Service.
• Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service.
• Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons that permit the Company to count users who have visited those pages or opened an email.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service, including to monitor the usage of our Service
• To train our software application, your activity on the site will be used to train the software
• To manage Your Account and registration as a user of the Service
• For the performance of a contract for services You have purchased
• To contact You by email, telephone calls, SMS, or other forms of electronic communication regarding updates or informative communications
• To provide You with news, special offers and general information about other goods, services and events
• To manage Your requests
• Marketing and advertising - We may send you direct marketing communications and use interest-based advertising
• For business transfers - We may use Your information to evaluate or conduct a merger or asset sale

Biometric Data Policy

• Collection: When you sign up, you may provide audio and video recordings that include your voice and facial geometry
• Use: We may create anonymized data to train AI models and provide the Services
• Security: We have implemented data security measures designed to secure biometric data
• Retention: We will retain biometric data only until the initial purposes are satisfied or one year following your last interaction, whichever comes first

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to comply with legal obligations, resolve disputes, and enforce our agreements.

Security of Your Personal Data

The security of Your Personal Data is important to Us but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

GDPR Privacy

Your Rights under the GDPR

If You are within the EU, You have the right under this Privacy Policy to:

• Request access to Your Personal Data
• Request correction of the Personal Data that We hold about You
• Object to processing of Your Personal Data
• Request erasure of Your Personal Data
• Request the transfer of Your Personal Data
• Withdraw Your consent

CCPA Privacy

Your Rights under the CCPA

If You are a California resident, You have the following rights:

• The right to notice what categories of Personal Data are being collected
• The right to request disclosure about Our collection and use of Your personal information
• The right to say no to the sale of Personal Data (opt-out)
• The right to delete Personal Data
• The right not to be discriminated against for exercising Your rights

Children's Privacy

The Service may contain content appropriate for children under the age of 13. As a parent, you should know that through the Service children under the age of 13 may participate in activities that involve the collection or use of personal information. We use reasonable efforts to ensure that before we collect any personal information from a child, the child's parent receives notice of and consents to our personal information practices.

Additional State-by-State Privacy Law Summary (2025)

In addition to California, the following states also have privacy laws which the Company complies with: Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective.

Contact Us

If you have any questions about this Privacy Policy, You can contact us via email: support@pairluv.com